Thursday, 27 June 2019

How tentree Took Over Instagram: Behind a Record-Breaking Social Media Campaign


If you spotted a little green tree making its way around Instagram back in April, you certainly weren’t alone.

For Earth Week 2019, Canadian clothing brand tentree created one of the most-liked posts in Instagram history, 카지노 솔루션 generating over 15 million likes and helping the brand to spread its mission to plant more trees.

But how did it come together? What made this campaign strike a chord with so many people? And what did the strategy behind its virality look like?

Keep reading, 카지노 슬롯 or listen to the podcast episode linked below, to learn exactly how this campaign came into existence — featuring exclusive insights from the tentree marketing team.

Listen to this podcast episode on: Apple Podcasts, 카지노 슬롯 머신 Anchor, Spotfiy, Soundcloud, Stitcher.

The Results: A look inside the numbers
tentree’s post quickly became one of the most-liked posts in Instagram history, overtaking posts from global megastars like Justin Bieber, Cristiano Ronaldo, and Ariana Grande on its dazzling climb up the all-time Instagram charts.

Over the five days of Earth Week, 카지노 슬롯 머신 게임 it generated in excess of 15.5 million likes. It also helped tentree to pick up more than 400,000 new followers.